Twenty Years of OVO
How to Improve Brand Preference
What is the mystery behind why we, as consumers, prefer one brand over another? And what moves us to make that brand purchase? The reasons are many but as marketers, the answer comes down to appealing to what’s inside each of us and what we deem as most important in our lives.
How to Improve Brand Awareness
It’s no secret: for people to buy (into) a brand, they first need to know it exists. No matter an organization’s industry, geography, size, price or positioning, brand awareness is where the customer journey begins. In that regard, it is an essential benchmark for all brand stewards.
Quantitative Research: Measuring the Efficacy of a Rebranding
Understanding the impact of a rebrand is a long-term process that’s critical to transforming market perceptions—and it must start before launch. By quantitatively measuring and benchmarking perceptions of your organization’s brand, you can unlock opportunities for strategy-based decision-making.
BLACK LIVES MATTER TO US
We have been struck (yet again) by the swirling currents of brutality and humanity. Of a dying man crying out, “mama!” while one paid to protect and serve him takes his life. Of the collective reeling, solidarity, and protest. Of blood and fire.
Best Practices: Brands Thinking Forward
For the third and final chapter in this series, we consider brands emerging from the era of COVID-19. During this time, we’ve been inspired to work together in the face of adversity. We’ve seen examples of organizations that have done so with grace and others that seemed to stumble uphill. Elon Musk, anyone? Boeing or WeWork? Let’s focus on the shining examples and watch how the market responds.
Brand Positioning: A Guide to Staking Your Claim
Occupying a unique place in the minds of customers requires careful examination of the environment in which your brand competes. Take advantage of natural strengths unassailable by competitors while aligning the organization to deliver on a singular sense of identity.
Staying Safe While Thinking Forward
The second chapter in a short series, we continue to explore life and work in the time of COVID-19. Our goal with this series is not to provide the silver bullet. Each brand, each agency, and each client is unique. And that’s the point. But we do intend for these installments to provide food for thought and a touch of inspiration as we work to emerge from the challenges that Coronavirus has introduced.
What Just Happened?
Exploring life and work in the time of COVID-19. We aim to provide context for where we are today, how marketers have been preparing for this moment, and areas for focus as we—as agencies and businesses—emerge from this unique time in history.
Turn Your Agency into a Strategic Partner
The most successful branding campaigns are often a result of strong, mutually beneficial partnerships between companies and their agencies. By creating shared meaning, executives can turn transactional agency relationships into long-term partnerships that deliver greater value.