Website

Website Design defined: The value of your site in supporting a brand (or even serving as the brand itself — Hi, Amazon!) is indisputable. It’s an ever-present property that enables engagement with customers, connects your products and services with buyers and establishes a company’s position within the market. In today’s brand environment, a website is a mandatory. Stanford University’s Persuasive Technology Lab reports that “75% of users admit to making a judgment about a company’s credibility based on their design of their website.”

As of December 2017, there were an estimated 3.49 billion internet users worldwide — nearly half of the globe’s entire population. 312 million in the U.S. alone, according to Statista. And it’s growing every minute. We Are Social reports that “nearly a quarter of a billion new worldwide users came online for the first time in 2017.” The growth in social media and mobile platforms is even more explosive.

Web Strategies posted: In 2018, the average company is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020. The point is, if your site is an afterthought, you’re being left behind.

A significant share of our consulting work at OVO is focused on design and development in maximizing online and mobile experiences for leading brands around the globe. OVO helps brands get found. That translates to a spike in brand awareness, and with it, establishes the groundwork for building affinity, motivating purchase, and increasing customer referrals.

Search Engine Optimization (SEO) is front and center in these efforts. Why? Take, for example, data from Internet Live Stats, which reports that “Google receives more than 68,000 searches per second on any given day.” And marketers are taking note. HubSpot says that “61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.” Your prospective customers are looking already. So why not give them what they’re looking for? Or at very least, be a part of the conversation.

Related to the Web, we can only underscore this basic message so many times: If your website isn’t leading its category, it’s likely languishing. Your brand deserves more. We can help.